Miss This One Tool From Your Sales Kit And You Will Lose Order To Your Competition –
Hi, Friends, I am Rakesh Sharma your sales coach and business growth Partner. I empower business owners to grow their revenue and maximize profits. Today I am going to reveal you a tool if you miss from Your Sales Kit, You Will Lose Order To Your Competition. And chances are that you are already missing it. So stay tuned.
The biggest challenge for a seller in the sales process is to create trust in buyers’ minds for what the seller is claiming about his product. As per one research conducted by Linked-in, 40{2facf265810d5c64deca339a00197305ceb917dadef902f2426694cb75f36e2b} of salespeople think that building trust is the biggest hurdle in sales, above the Pricing and ROI, whereas 51{2facf265810d5c64deca339a00197305ceb917dadef902f2426694cb75f36e2b} buyers rate the trust on Salespeople as the top factor for concluding the sale.
The buyer is always doubting you, whatever you say. He has a big fear of getting cheated by the seller. Numerous sales are lost due to a lack of trust. When you give him a good sales pitch he admires the same but he thinks that you are trained for this. When you give a good product demo, he says that it is your job and when you handle an objection well he thinks that you are a smart salesperson. But trust is still lacking and he still does not bring out his chequebook.
READ MORE – Why should you conduct a Performance Review?
So what is the answer? The best tool to develop trust with a prospect is to use some form of social proof. And The best form of social proof is the Customer’s Testimonial.
One testimonial is worth one thousand sales talks. A testimonial is a real proof of who you are what you do. Because It directly comes from the experience of an actual user.
The testimonial can be created in different shapes but the best testimonial is the video testimonial. A Video testimonial can say the entire story about your product in a few seconds. A testimonial can be made powerful enough to take care of the biggest objections of your prospects.
You can also include A video testimonial in your sales proposal to answer certain questions of your prospects. You can become proficient in using testimonials by using them in multiple ways. You not only use the testimonials in sales calls but also use them on your website and also in your ad campaigns.
Now let’s understand why a testimonial is the best tool for sales conversion. A video testimonial is the best sales conversion tool because;
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A video evokes emotion: We all know that people make buying decisions, on emotions. When buyers see video testimonials their emotions get touched and they make instant buying decisions. Remember! The human brain is designed to pay attention to faces, colors, and motions.
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People prefer videos over Written words: This is true for all the people. No one likes reading in comparison to seeing a video. The research has found that the number of customers who prefer to watch a video of a product, in comparison to reading a brochure, is as high as four times.
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People share video Testimonials with each other: it has been found that videos are shared more frequently in comparison to a written letter or an email. A written email is dry and dumb whereas the colorful video is always a motion picture and produces more emotional impact on your prospects.
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Video Testimonial acts as the best Social Proof: because it comes directly from someone who has experienced it personally. Next time you come across to some of your satisfied customer’s don’t forget to ask him for a video testimonial.
Friend if you use video testimonial you can Increase your conversion rate easily by 10 times and become a super salesperson.
Once again I am Rakesh Sharma your sales coach and Business Growth Partner.
Rakesh Sharma is one of the best business coach in India and Business growth consultant. He runs his own Sales Training in NCR. His company is rated one among the best sales training companies in the country by the clients. He is a sales coach in India. he has coached hundreds of clients. As Sales Trainer in India he has trained coached and trained thousands of trainees across country. He a one among the best business coach in NCR and Sales Consultant in NCR.
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