The online marketing is one the tool which is most neglected in small and medium enterprise. Most of the SME are stuck in finding their initial few customers. So, ideas about marketing or investing on marketing does not find a suitable place in their day to day working.
As sales trainer in India I have observed that 97{2facf265810d5c64deca339a00197305ceb917dadef902f2426694cb75f36e2b} of marketers are using social media very frequently and 78{2facf265810d5c64deca339a00197305ceb917dadef902f2426694cb75f36e2b} of sales people who use social media outsell their competitors who do not use social media as marketing tool.
The best business coach of India always suggest that marketing is key to business. In place of working on the marketing ideas, small business owners like to spend time on selling and day to day operations. More than 50{2facf265810d5c64deca339a00197305ceb917dadef902f2426694cb75f36e2b} of the small businesses do not apply social media as marketing strategy. As a sales and growth consultant for small and medium enterprises I provide sales training and marketing training to my clients and always focus on implementing ideas of social media marketing. There are certain benefits.
Also, Read – How to Sell Premium / Expensive Products ?
As per one estimation there are 241 million people on facebook in India. Which means there is huge potential to reach to your target audience in our country through social media. Facebook alone gives you the opportunity to interact with your target audience and be in continuous engagement with them.
So, let’s look what can be different benefits of social media marketing for the small and medium enterprises.
It helps you increase your leads: Once you start reaching to your potential customers through social media, they start reaching you through your website. You start getting more leads. You also start getting more visitors on your website. When you are on social media your over all traffic to website increases and many of these visitors also converts into leads.
Improved brand awareness and loyalty: If you are doing continuous social media marketing your brand’s awareness increases which leads to increased brand loyalty. People start coming to your site again and again and they become your fans. In social media marketing your content is the king. If your content is of good enough quality and your audience are liking it then they start promoting your content and they start looking forward to your information.
It is highly cost effective: Social media marketing is highly cost effective. Its cost makes it one of the most effective tools to reach to your audience in least possible investment. As sales trainer and business coach I have found again and again that small businesses do not invest on marketing. Therefore, they do not build their brand. Most of the time they are the suppliers of some OEM and they keep doing arm twisting of SMEs.
Higher rate of order closure: As sales and business coach I have found that there is a direct correlation in brand awareness and rate of order closure. This happens because of the trust which gets build due to social media presence of the business. When a business is doing a lot of communication through social media marketing tools and concepts, the prospect is already convinced about the quality of product and company. This familiarity builds the trust of the customer in product and order closure becomes easier. All the Sales Training companies focus on the trust building and therefore they work on
In today’s technology world I am sure of impact of social media on the over all success of business. However how can you get the advantage of social media is also a matter of consistent efforts and quality implementation.
